Embracing Women's Health Press Room



   

Embracing Women’s Health (EWH)
Editorial Materials – Press Package
January 12, 2005

Contacts:
Andrew Penney
302 429-5177
apenney@rteideas.com

Ted Sikorski
302 429-5132
tsikorski@rteideas.com

The movement is at http://www.EmbracingWomensHealth.com

FACT SHEET: www.EmbracingWomensHealth.com

  • The website is the engine of the movement. The breakthrough new web site – www.embracingwomenshealth.com – is designed by LLuminari to create a unique community of women who share their knowledge with others and are better educated about gender health issues.
  • The site offers coverage of a continuously expanding set of therapeutic areas. In-depth coverage is currently offered on: heart health, mental health, diabetes and asthma. Each of these four therapeutic areas is covered through the following distinct areas:
    • A home page
    • Information about the health area- A top-line, at-a-glance look at each therapeutic area.
    • Latest articles- The latest facts, research, helpful and inspirational information from HealthStars™, LLuminari’s network of health experts and physicians.
    • Educational animations- Illustrate the effects of depression, heart disease and other common ailments on the body.
    • Your Action Plan- Details a day in the life of a person with a certain ailment and its effects on the mind, body and spirit.
    • A Mind-Body-Spirit Blog- Facilitates sharing and storytelling led by LLuminari Health Champions™, LLuminari-approved discussion leaders who share their story and guide other women with their knowledge.
    • i-Matter™ Message Board- Conversations among visitors looking to share their experience and insight with others who have experienced illness.
  • When visitors enter the site, they are invited to:
    1. Make Their Mark by entering their zip code on the “We Matter™ Map” and pinpointing their geographic location to create a national footprint of membership.
    2. Learn from professional health advice from LLuminari HealthStars™
    3. Join the movement. Visitors can register to become an EWH member or a Health Champion. EWH members are able to write and reply to posts on the i-Matter™ message boards, have access to the latest special topic health information, event updates and LLuminari’s free email newsletter.
    4. Share through i-Matter™ Message Boards and Mind-Body-Spirit Blogs. Access to blogs is granted only to LLuminari Health Champions™.
  • Additional topics covered include: breast health, infertility, fertility, pregnancy, incontinence, bone health, menopause, cancer, pain/migraines, digestive health, sexual health, skin/hair, weight management.
  • Each therapeutic area directs visitors to more information on the web through links to national and regional health organizations.
  • EmbracingWomensHealth.com also offers streaming video of interviews with LLuminari HealthStars™ as they discuss important women's health issues. Visitors to the site can challenge themselves and learn with fun quizzes to test their knowledge and work towards becoming LLuminari Health Champions™.

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