Embracing Women's Health Press Room



   

Embracing Women’s Health (EWH)
Editorial Materials – Press Package
January 12, 2005

Contacts:
Andrew Penney
302 429-5177
apenney@rteideas.com

Ted Sikorski
302 429-5132
tsikorski@rteideas.com

The movement is at http://www.EmbracingWomensHealth.com

LLUMINARI LAUNCHES EMBRACING WOMEN’S HEALTH…
… A GENDER-SPECIFIC HEALTH EDUCATION MOVEMENT


WILMINGTON, DE, January 12, 2005 –
If you knew that, as a woman, your heart disease was more likely to be misdiagnosed than if you were a man, would you be more mindful of working with your health care provider on your diagnosis? Gender-specific medicine is the science that discovers how disease affects men and women differently. To improve women’s awareness about the personal health impact of gender differences, health education company LLuminari (Loo·min·R·ee) is launching a new national movement called “Embracing Women’s Health,” to help highlight newly appreciated and important differences between the sexes that could impact the ways we prevent, diagnose and treat illness.

“We’ve practiced medicine as though a woman’s breasts and reproductive organs are the only things that made her unique and as though her heart, brain and every other part of her body were identical to those of a man,” said Marianne J. Legato, MD, FACP, founder and director of the Partnership for Gender-Specific Medicine at Columbia University and a LLuminari health expert. “This has been an intellectual mistake of astounding proportions.”

Research has confirmed significant variations in how major diseases first appear and develop differently in men and women. Dr. Legato noted that heart disease is a prime example. She says that the differences in the risk, symptoms and consequences of coronary artery disease between men and women
show that women may die needlessly due to misdiagnosis and even after a heart attack women are treated less aggressively than men.

Dr. Legato said that similar gender-specific disparities exist in several therapeutic health areas. She said that in 2002, 11.6 million females in America had asthma compared to 8.5 million males. Women make more visits to the emergency room with asthma attacks. Some women are uniquely susceptible to worsening of the disease just before they menstruate because of a difference in the way hormone fluxes influence the way they metabolize medicine given to them to prevent an attack. Women with diabetes have a four- to six-fold increase in risk for developing coronary artery disease compared with diabetic men, while a man’s risk doubles if he has the disease. Dr. Legato pointed out that men’s brains are richer in serotonin than women’s, possibly explaining the fact that women are twice as likely to suffer from major depression as are men.

“We’re in a new medical era, where we are concentrating not just on men’s health or even simply on women’s health: we are concentrating on the differences between the ways in which both sexes function normally and the ways in which they experience the same diseases. The new research is reaping enormous rewards for both men and women; if we can answer the questions we are asking today we’ll be able to improve the health of both genders,” said Dr. Legato.

The Goal of Embracing Women’s Health Movement

“We believe the lack of awareness about gender-specific health differences put both men and women at a disadvantage. Both sexes can benefit from knowing how their gender impacts their health. For too long, we have looked at health in a homogenous way,” said Elizabeth Browning, CEO, LLuminari.
“The goal of Embracing Women’s Health is to create a grassroots, gender-specific health education movement by people sharing their knowledge and inspiration with each other,” Browning explained. “Women readily share health experiences with each other. LLuminari is simply providing them a place to connect, access to the country’s top experts and the opportunity to become their own health advocates.”

The Online Community of www.embracingwomenshealth.com

The multi-year Embracing Women’s Health national education movement is made possible through a unique web site – www.embracingwomenshealth.com – that links women together in a sisterhood of learning, sharing and inspiration. The web site has been developed by the LLuminari experts, a team of the country’s most trusted physicians who are also great communicators.

Browning said the community web experience is key to making Embracing Women’s Health become a national women’s health education movement. Each visitor to the website can mark her geographic location on a master tracking map so that all users get a real-time sense of the growing national community on several health and wellness subjects.

The Embracing Women’s Health website is recruiting LLuminari Health Champions. Members of the movement can become Health Champions by sharing inspiring personal stories and earn the opportunity to begin their own Web Log (“BLOG”) on the site. The site also provides message boards for Q&A sharing and an online newsletter.

LLuminari® HealthStars™

“Each member of our LLuminari network of health experts and physicians has earned national acclaim for their respective specialties,” Browning explained. “Collectively they have published more than 75 books. They have also appeared on Oprah, CNN, The Today Show and all major television networks.”

Members of the LLuminari HealthStars™ network of health experts and physicians include: Byllye Y. Avery, BA, MEd; Lynne Perry-Bottinger, MD, FACC; Ben Carson, MD; Margaret Caudill-Slosberg, MD, MPH, PhD; Alice D. Domar, PhD; Loretta LaRoche; Marianne J. Legato, MD, FACS; Susan M. Love, MD, FACS; M. Ellen Mahoney, MD, FACS; JoAnn E. Manson, MD, DrPH; Miriam E. Nelson, PhD; Mehmet C. Oz, MD, FACS; Hope A. Ricciotti, MD; Norman E. Rosenthal, MD; Pepper Schwartz, PhD; Nancy Snyderman, MD, FACS; Janet E. Taylor, MD; and Susan L. Troyan, MD, FACS.

LLuminari: A History of Commitment to Women’s Health

The introduction of www.embracingwomenshealth.com is the latest milestone in the ongoing LLuminari mission to address gender-based health issues. In 2004, LLuminari announced the findings of Creating Healthy Corporate Cultures for Both Genders, a landmark workplace health study it commissioned.

That study indicated that gender-based differences in workplace values can create a culture of underlying stress and conflict that affects the physical and emotional health of both women and men.

LLuminari (Loo·min·R·ee), based in Wilmington, Delaware, is a health education company comprised of nationally known physicians and health experts committed to women’s health, both in the workplace and at home. Named to evoke the idea of illumination, LLuminari physicians and health experts translate complex medical information into powerful and comprehensive formats and points-of-view that people understand and can act upon to improve personal and family health.

More information about LLuminari and Embracing Women’s Health is available at www.LLuminari.com and www.embracingwomenshealth.com. Support for Embracing Women’s Health provided by GlaxoSmithKline.

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Editor Note: Embracing Women’s Health Press Center at web site – www.embracingwomenshealth.com – for facts, background and downloadable images.